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How to Approach Social Media Marketing With Limited Resources
So you don’t work for Nike and you don’t have a few million dollars sitting around to throw at a 30-second Super Bowl commercial…don’t worry, there’s still hope! Unfortunately, not every business out...
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Creating Employee Buy-in for Social Media Marketing
Get the Mandate from the Executive team and then Lead by Example from the Top Down: Regardless of the size of the company, initiatives that cross departmental borders and affect multiple ranks of a...
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The New Way to Leverage LinkedIn to Personalize Your Digital Campaigns
Delivering relevant content to the right audience is the best way that today’s marketers can maximize the effectiveness of their campaigns in today’s increasingly noisy digital space. This is...
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5 Ways to Grow Your Exposure With Instagram
What Is Instagram? Instagram makes sharing pictures easy. Instagram is a free application for iPhone or Android that lets people take photos, apply filters to change the look of the photos and then...
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How To Use Social Media for Your E-Commerce Site
The term social media might give you the impression that it doesn’t have much to do with business. After all you post your pictures of your last party on Facebook, or you tell people about your latest...
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5 Ways to Use Google+ Events for Your Business
Google’s Benefits for Better Business Events Your ever-expanding Google+ community will benefit from these cool new features that make scheduling, sharing and finding your company’s events easier than...
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3 Ways to Get Powerful Results With Twitter Without Tweeting
Most people think of Twitter as a real-time news feed where people share what’s happening in 140 characters or less. But, did you know that Twitter can be a powerful tool that can boost your business...
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How to Measure Your Social Media Traffic Using Google Analytics
#1: Identify Where Your Social Traffic Comes From Google Analytics can help you understand the users’ social networks and their physical location. To see your social media traffic, you need to first...
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How to Simplify Your Social Monitoring
Get Real-Time Insight Topsy is a search engine that gives real-time insight into online conversations. It uses proprietary data-indexing technology to provide you with not only the most recent search...
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How to Speed Up Your WordPress Site
Why Website Speed Is Important First impressions matter. One way to see how fast your website is loading is to use Pingdom. With Pingdom, you identify what areas of a web page are fast, slow or too...
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Three best practice tips for integrating paid search with offline campaigns
Paid search is ‘always-on’ and a numbers game that needs to be aligned with your offline marketing strategy to reap maximum rewards. In our recent Paid Search Best Practice Guide, which includes over...
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Make Your Blog Come Alive with the Help of Emotions
Use Emotion to Engage with Your Readers At its core, every personal blog regardless of what is written on it, conveys the desire of the writer to communicate with other people. Although the internet...
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SEO Terminology: Link Anchor Text and Linking to Name Anchor
It’s always good to stop and think about some of the terminology floating around the SEO world, and the terms associated with linking are some of the best. You have internal and external links, on-page...
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7 Things You Need To Know For Kick-Ass B2B Email Marketing
Social media marketing maven Jay Baer likes to compare email marketing and social media to Madonna and Lady Gaga. Social media is the hot new thing, more like Lady Gaga. Email marketing and Madonna, on...
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